Syllabus--Winter 2014 Semester

Have you ever wondered how the models in magazines get such clear skin? Have you ever wondered why there are so many commercials on TV? Have you ever wondered how the media makers create special effects in videos and on film? You’ll find out the answer to these questions and more in this pre-requisite class to all other classes offered in Media Studies. Students must PASS Media Analysis BEFORE they can take Media Production—the next course in the Media Studies series.

It is YOUR responsibility to keep track of what we are doing in class on days that you are absent. A class website with all assignments, notes, etc., is online and will be updated regularly.

Students will have daily bellwork. You are responsible for getting this information from the wiki, responding to it in a Word document, saving the document and emailing it when assigned (every 1-2 weeks) Work will be emailed for grading to ferrer01@southredford.net

The website is: http://ferrismedia.wikispaces.com

Unless there is an EXCUSED ABSENCE, there will be a grade deduction for late work

Unit One
Five Key Concepts and Questions of Media Literacy
Applying Key concepts with Media Influence on Common Ads

Unit Two
Logo and Branding

Unit Three
Politics/Political Advertising

Unit Four
Alcohol and Tobacco Messages
Adbusting

Unit Five
Children’s Advertising: Toys and Cereal

Unit Six
Body Image
Media Violence

Unit Seven
The Internet: Social Networking Sites; Website
Credibility; News; Google First Hit; Urban Legends

Unit Eight
Film Critique

Unit Nine
20 Shot Story

Additional units may be added based on the current events and things happening in Media.
*Units of study subject to change at teacher's discretion. Also Units may change in order based on the needs of the class and current events.

Final Exam - Multiple Choice, Comprehensive Exam with ACT reading comprehension component


Grading:
Marking Period 1= 30%
Marking Period 2= 50%
Final Exam = 20%